Since 1985, activists around the world have celebrated March 20th, the first day of Spring, by sharing their love of vegan food as part of a huge international event called Meatout. Every year, Meatout introduces thousands of people to the benefits of a compassionate diet for achieving great health, helping the environment, and of course, saving animals.


How many animals can a plant-based diet save?


You likely already know all the reasons to go veg. (If not, check out our Resources page for more info!)

But did you know you can multiply your impact by taking action in your community doing effective outreach? By joining Meatout this year, if you get just one person to go vegan, check out the impact you can make below!

saves 1⁄14 poultry birds
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saves 1⁄1000 pigs
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saves 19⁄20 aquatic animals
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A Call to Action for March 18-19!

The Great American Meatout was launched by FARM in 1985, to promote a national conversation questioning consumption of animal products. The first day of Spring (March 20th) was selected as symbolic of renewal and turning over a new dietary leaf.

Here are some activities we recommend to our supporters:

  • Distributing vegan food samples and literature at local events, like St. Patrick's Day parade
  • Leafleting with a Meatout banner
  • Getting local restaurants to offer or feature their vegan specialties
  • Getting local officials to endorse Meatout

Thank you for your help in saving animals, and please be sure to register your event!

A Bit of History

Eventually, Meatout spread to two dozen other countries. German, French, and Spanish activists even set up their own Meatout websites. Israeli activists have adopted the Meatout name for all their food sampling activities.

In time, other health advocacy organizations, like the American Heart Association, Johns Hopkins University (Meatless Monday), and Center for Science in the Public Interest (Food Day) developed their own diet education campaigns. Other campaigns advocating a meat-free diet have included International Meatless Day, Eat Less Meat, World Week for the Abolition of Meat, VegPledge, VegWeek, and Veganuary.

Past national Meatout activities included:

  • Getting proclamations from governors and mayors, which would occasionally draw angry, media-worthy responses from the meat industry
  • Recruiting celebrity endorsers, like Doris Day, Bob Barker, Casey Kasem, Ed Asner, James Cromwell, Chrissie Hynde, Bill Maher, Mary Tyler Moore, Joaquin Phoenix, and Alicia Silverstone
  • Sending news releases and letters to the editor
  • Recruiting industrial sponsors, like Tofurky, Gardein, Follow Your Heart, LightLife to provide product samples
  • Recruiting other organizations as "Meatout Partners"
  • Arranging vegan festivals
  • Arranging Meatout receptions in Congressional office buildings

Get Started

Register Your Event
Need Financial Assistance?
Make A Pledge Today!
Once you know the basics for your event, fill out a brief registration form to let us know about your outreach. We’ll provide you with free literature to distribute at your event and more! Register today and start spreading the love! Not ready to commit? Find an event near you and volunteer to help!

If you need financial assistance for your event, you may apply for a grant through

Meatout is the perfect opportunity to get started along the vegan path and FARM can help you along the way with the resources, programs, and ideas to help you start, and stay, vegan! To sign up and pledge vegan, click below and share the link!

For other inquiries, please contact us at