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Introduction

Welcome to The Great American Meatout, the world's largest annual grassroots diet education campaign!

The national and local media have been very supportive of Meatout since it was launched in 1985.

News editors and anchors have reported on local educational events and interviewed national and local organizers.
Lifestyle editors and talk shows have featured interviews with Meatout celebrities and organizers.
Food editors have run delightful meatless recipes and stories on the growing popularity of ready-to-eat meatless foods.
Letters editors have published hundreds of letters from local activists.
Magazines, billboard companies, and transportation systems have generously donated space to carry the Meatout message to millions.

Recent times have seen some startling developments in national dietary trends:

Obesity is surpassing smoking as top a national health threat.
The popular Atkins diet craze has been discredited by consumer watchdogs.
Mad Cow disease has resurfaced in America, devastating the beef industry.
The vegetarian food market has been growing at 100 - 125% per year.
A survey found that 20% of teens think that vegetarianism is "cool," and 1 in 4 college students wants vegan meals on campus.
Fast food establishments are offering veggie burgers and leaner menus.
Major food manufacturers have been marketing more meat- and dairy-alternatives.
Major supermarkets have been offering more meat- and dairy-alternatives.
Several states have been recommending a vegetarian school lunch option.
The U.S. has the first ever vegan presidential candidate (Dennis Kucinich).